Employee advocacy for the company matters to you and the company Retrieved from: https://www.kennesaw.edu By: Sarah Scott Why should a company start an employee advocacy program? A company may get consumer interaction on their own social media accounts, but they can take advantage of their employees and their social media accounts as well. Forbes quotes … Continue reading Not in the marketing field? Well, you can still be important in marketing for your company!
Gratification of Social Media
Different parts of social media fulfill our humanistic needs. Sarah Scott There are five main categories of needs that we try to fulfill or gratify with social media. Communication Theory says the main categories are cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension-free needs. https://www.youtube.com/watch?v=HgEHZxDxVwE Definition of Needs In class, we … Continue reading Gratification of Social Media
What YouTube Thinks You Want
Sarah Scott How many times do you look down to see what YouTube is recommending as your next video? How many times is it something totally unrelated? Right now, I am listening to a K-Pop song by the band EXO, and I looked down to my recommended and see a video about Power Rangers, which … Continue reading What YouTube Thinks You Want
Dissemination of Music
Sarah Scott Where do you find your new music recommendations? I usually surf YouTube for new music and sometimes use Spotify or other music streaming services to find new music. But all in all I use YouTube because I like to see the bands I am listening to. I read an article on Mashable about … Continue reading Dissemination of Music
Wikipedia Ban
Sarah Scott This week in class we read about Wikipedia and its history. So, when I came across an article about China's banning the use of the site I thought that it was a perfect fit for this week's blog post. I found the article on Mashable. It is written by Stan Schroeder and entitled, … Continue reading Wikipedia Ban
Instagram Interests
Sarah Scott We all get ads on Instagram, and sometimes these ads are things we'd actually be interested in seeing. But other times these ads are just not things we have ever even looked at or want to see. I, for one, always seem to get ads for things I have never looked up on … Continue reading Instagram Interests
Freedom To Speak?
Sarah Scott I read an article on Mashable about a Chinese app that is more downloaded than Gmail. This article, written by Jack Morse, is entitled China's Indoctrination App Downloaded More Than Gmail. hinese app that is downloaded is entitled Study the Great Nation and is teaching the consumer about the nation's leader. Morse says … Continue reading Freedom To Speak?
Communication Investigation 