Social Media Listening Audit: Chick-fil-A

Sarah Scott https://www.instagram.com/chickfila/ This blog post will be looking at the content on Chick-fil-A's Instagram pages and the posts in the last month. Currently, their Instagram page has 1.7 million followers. They post about their food, the community that they attract, and the services that they provide. They include a lot posts of people that … Continue reading Social Media Listening Audit: Chick-fil-A

Not in the marketing field? Well, you can still be important in marketing for your company!

Employee advocacy for the company matters to you and the company Retrieved from: https://www.kennesaw.edu By: Sarah Scott Why should a company start an employee advocacy program? A company may get consumer interaction on their own social media accounts, but they can take advantage of their employees and their social media accounts as well. Forbes quotes … Continue reading Not in the marketing field? Well, you can still be important in marketing for your company!

Gratification of Social Media

Different parts of social media fulfill our humanistic needs. Sarah Scott There are five main categories of needs that we try to fulfill or gratify with social media. Communication Theory says the main categories are cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension-free needs. https://www.youtube.com/watch?v=HgEHZxDxVwE Definition of Needs In class, we … Continue reading Gratification of Social Media