Sarah Scott https://www.instagram.com/chickfila/ This blog post will be looking at the content on Chick-fil-A's Instagram pages and the posts in the last month. Currently, their Instagram page has 1.7 million followers. They post about their food, the community that they attract, and the services that they provide. They include a lot posts of people that … Continue reading Social Media Listening Audit: Chick-fil-A
This post is about social media being using to share original content, shows and the like. It talks about the pros and cons and even shows an exmple and mock up of what a show could look like.
Employee advocacy for the company matters to you and the company Retrieved from: https://www.kennesaw.edu By: Sarah Scott Why should a company start an employee advocacy program? A company may get consumer interaction on their own social media accounts, but they can take advantage of their employees and their social media accounts as well. Forbes quotes … Continue reading Not in the marketing field? Well, you can still be important in marketing for your company!
Different parts of social media fulfill our humanistic needs. Sarah Scott There are five main categories of needs that we try to fulfill or gratify with social media. Communication Theory says the main categories are cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension-free needs. https://www.youtube.com/watch?v=HgEHZxDxVwE Definition of Needs In class, we … Continue reading Gratification of Social Media
Sarah Scott How many times do you look down to see what YouTube is recommending as your next video? How many times is it something totally unrelated? Right now, I am listening to a K-Pop song by the band EXO, and I looked down to my recommended and see a video about Power Rangers, which … Continue reading What YouTube Thinks You Want
Sarah Scott We all get ads on Instagram, and sometimes these ads are things we'd actually be interested in seeing. But other times these ads are just not things we have ever even looked at or want to see. I, for one, always seem to get ads for things I have never looked up on … Continue reading Instagram Interests