How Symbols Form Reality: Symbolic Interactionism

By: Sarah Scott Theory Synopsis  Symbolic Interactionism is the study of how people interpret symbols from society in order to create social world in which the symbols dictate how the individual sees themselves and their roles in interacting with society. George Herbert Mead was the first one to propose the theory in the 1920s. Other … Continue reading How Symbols Form Reality: Symbolic Interactionism

Propaganda in Mass Media: The Effect on Nazi Germany

By: Sarah Scott Ment 4424 Prompt: Throughout history, there have been times when mass media were blamed for certain effects. In this paper, give an example of such a time, and discuss whether or not the blame was fair or unfair. Answer Did a country become influenced by the message spread through mass mediums? Mass … Continue reading Propaganda in Mass Media: The Effect on Nazi Germany

Not in the marketing field? Well, you can still be important in marketing for your company!

Employee advocacy for the company matters to you and the company Retrieved from: https://www.kennesaw.edu By: Sarah Scott Why should a company start an employee advocacy program? A company may get consumer interaction on their own social media accounts, but they can take advantage of their employees and their social media accounts as well. Forbes quotes … Continue reading Not in the marketing field? Well, you can still be important in marketing for your company!

Gratification of Social Media

Different parts of social media fulfill our humanistic needs. Sarah Scott There are five main categories of needs that we try to fulfill or gratify with social media. Communication Theory says the main categories are cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension-free needs. https://www.youtube.com/watch?v=HgEHZxDxVwE Definition of Needs In class, we … Continue reading Gratification of Social Media