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He Likes It! We Still Do Too!

By: Sarah Scott The Life cereal's “Mikey” commercial was so successful that its writer, Edie Stevenson, got promoted to Vice President afterward (Slotnik, 2011). In an article on Mashed, they talk about how Life cereal came to be and facts around the cereal, and they talk about how the “Mikey” ad has run for a decade with even a remake being … Continue reading He Likes It! We Still Do Too!

Share A Coke: What’s In A Name

By: Sarah Scott https://www.youtube.com/watch?v=5-ahnFYzMp8&feature=share In 2014, Coca-Cola started its Share-A-Coke campaign, which made a great impact not only nationally but globally as well. This campaign had the most common names on each bottle and encouraged people to share Cokes with their friends. The commercial above had one friend in the beginning sharing with one other friend before it grew to two friends then to a whole crowd and ended with … Continue reading Share A Coke: What’s In A Name

Not in the marketing field? Well, you can still be important in marketing for your company!

Employee advocacy for the company matters to you and the company Retrieved from: https://www.kennesaw.edu By: Sarah Scott Why should a company start an employee advocacy program? A company may get consumer interaction on their own social media accounts, but they can take advantage of their employees and their social media accounts as well. Forbes quotes … Continue reading Not in the marketing field? Well, you can still be important in marketing for your company!