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She’s A Good Shot: A Content Analysis of History’s Top Shot

By: Sarah Scott Photo by Asep Syaeful Bahri on Pexels.com In 2010 the History channel debuted a competitive reality show focused on some of the best shots in the country, where they came together to face off in teams against each other before finally getting down to a face-off of individuals to see who would … Continue reading She’s A Good Shot: A Content Analysis of History’s Top Shot

Featured

He Likes It! We Still Do Too!

By: Sarah Scott The Life cereal's “Mikey” commercial was so successful that its writer, Edie Stevenson, got promoted to Vice President afterward (Slotnik, 2011). In an article on Mashed, they talk about how Life cereal came to be and facts around the cereal, and they talk about how the “Mikey” ad has run for a decade with even a remake being … Continue reading He Likes It! We Still Do Too!

Share A Coke: What’s In A Name

By: Sarah Scott https://www.youtube.com/watch?v=5-ahnFYzMp8&feature=share In 2014, Coca-Cola started its Share-A-Coke campaign, which made a great impact not only nationally but globally as well. This campaign had the most common names on each bottle and encouraged people to share Cokes with their friends. The commercial above had one friend in the beginning sharing with one other friend before it grew to two friends then to a whole crowd and ended with … Continue reading Share A Coke: What’s In A Name

How the Internet Changed Entertainment

By: Sarah Scott Photo by luis gomes on Pexels.com When I was younger, I remember begging my parents to get internet connection, but we didn’t have enough money to afford it. Now, high-speed internet connects so many people, and even is in everyone’s pockets with the invent of cell phones. With high-speed internet being more … Continue reading How the Internet Changed Entertainment

How Symbols Form Reality: Symbolic Interactionism

By: Sarah Scott Theory Synopsis  Symbolic Interactionism is the study of how people interpret symbols from society in order to create social world in which the symbols dictate how the individual sees themselves and their roles in interacting with society. George Herbert Mead was the first one to propose the theory in the 1920s. Other … Continue reading How Symbols Form Reality: Symbolic Interactionism

Propaganda in Mass Media: The Effect on Nazi Germany

By: Sarah Scott Ment 4424 Prompt: Throughout history, there have been times when mass media were blamed for certain effects. In this paper, give an example of such a time, and discuss whether or not the blame was fair or unfair. Answer Did a country become influenced by the message spread through mass mediums? Mass … Continue reading Propaganda in Mass Media: The Effect on Nazi Germany

Not in the marketing field? Well, you can still be important in marketing for your company!

Employee advocacy for the company matters to you and the company Retrieved from: https://www.kennesaw.edu By: Sarah Scott Why should a company start an employee advocacy program? A company may get consumer interaction on their own social media accounts, but they can take advantage of their employees and their social media accounts as well. Forbes quotes … Continue reading Not in the marketing field? Well, you can still be important in marketing for your company!

Gratification of Social Media

Different parts of social media fulfill our humanistic needs. Sarah Scott There are five main categories of needs that we try to fulfill or gratify with social media. Communication Theory says the main categories are cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension-free needs. https://www.youtube.com/watch?v=HgEHZxDxVwE Definition of Needs In class, we … Continue reading Gratification of Social Media