Share A Coke: What’s In A Name

By: Sarah Scott https://www.youtube.com/watch?v=5-ahnFYzMp8&feature=share In 2014, Coca-Cola started its Share-A-Coke campaign, which made a great impact not only nationally but globally as well. This campaign had the most common names on each bottle and encouraged people to share Cokes with their friends. The commercial above had one friend in the beginning sharing with one other friend before it grew to two friends then to a whole crowd and ended with … Continue reading Share A Coke: What’s In A Name

How Symbols Form Reality: Symbolic Interactionism

By: Sarah Scott Theory Synopsis  Symbolic Interactionism is the study of how people interpret symbols from society in order to create social world in which the symbols dictate how the individual sees themselves and their roles in interacting with society. George Herbert Mead was the first one to propose the theory in the 1920s. Other … Continue reading How Symbols Form Reality: Symbolic Interactionism